Online Review Helpfulness: Role of Qualitative Factors
نویسندگان
چکیده
منابع مشابه
The Reliability of Online Review Helpfulness
Many online reviews have a helpfulness rating, and such ratings are being widely used by online shoppers for shopping research. Researchers also use them as a review quality benchmark. However, there is scant research about the reliability of such ratings. This paper explores the reliability of helpfulness ratings and their resistance to manipulations. We found that the existing helpfulness rat...
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With the surge in the number of the online review, how to get valuable information from a large number of useless information become a new problem that people face with when they shopping online. So far, many scholars have carried on some researches on this problem, but most of the studies were based on tangible goods' online reviews, and studies about services' online reviews are still very fe...
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Online consumer reviews can help customers decrease uncertainty and risk faced in online shopping. However, information overload and conflicting comments in online reviews can get consumers confused. Therefore, it is important for both researchers and practitioners to understand the characteristics of helpful reviews. But studies examining the determinants of perceived review helpfulness produc...
متن کاملEvaluating content quality and helpfulness of online product reviews: The interplay of review helpfulness vs. review content
Online reviews have received much attention recently in the literature, as their visibility has been proven to play an important role during the purchase process. Furthermore, recent theoretical insight argue that the votes casted on how helpful an online review is (review helpfulness) are of particular importance, since they constitute a focal point for examining consumer decision making durin...
متن کاملA method for measuring helpfulness in online peer review
This paper describes an original method for evaluating peer review in online systems by calculating the helpfulness of an individual reviewer's response. We focus on the development of specific and machine scoreable indicators for quality in online peer review.
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ژورنال
عنوان ژورنال: Psychology & Marketing
سال: 2016
ISSN: 0742-6046
DOI: 10.1002/mar.20934